Young Trends

Client:
Europarat, Förenigen Young Trends

Task:
To promote an international and intercultural exchange of political and social ideads between young Europeans.

Solution:
Aside from conventional methods, a platform was developed which uses art, culture, design, fashion and music as a common language for an exchange on a political and social level. These supposedly unfamiliar fulfil a Trojan horse function for Young Trends, where discussion of these areas leads young people to pose questions regarding political and social themes. Projects in past years have included a DVD compilation of experimental film shorts produced by young European film makers from Norway, Sweden, Poland, Germany, Lithuania, Finland, Denmark and Russia. Annually from 2003-2005 Germany has hosted a youth seminar on German Unification Day as well as a film shorts competition and "best practice" compilation.

Result:
The creation of new discussion forums within young social groups who would otherwise have little or no access to political and social themes via other routes.